Nobody likes it when a commercial disrupts their viewing experience. Particularly online advertisements, which appear to be everywhere. They can be obnoxious, obtrusive, and deceptive. Clearly, there is a general predisposition against advertisements, and individuals will go to any length to avoid them. In reality, Canada is the world’s sixth largest ad market, with 25% of Canadians using ad blockers on both desktop and mobile devices.
As a result, brands are being compelled to find new ways to communicate with their potential and current customers as traditional ad channels become increasingly difficult to reach. One method is to collaborate with influencers.
According to the Google Consumer Barometer, 28% of Canadian customers discover about new items via others (primarily influencers) or through online research. Furthermore, internet reviews are trusted by 88 percent of worldwide consumers as much as personal recommendations.
Why is Influencer Marketing a Vital Strategy?
Consumers, especially those who shop online, attempt to avoid advertisements.
Adblock users report they leave websites with adblock barriers 74% of the time.
Adblocking is primarily motivated by certain interruptive ad forms and security concerns.
The majority of people leave websites that ask them to turn off their adblocker.
Canada is the seventh-largest advertising market in the world.
Despite this, 25% of Canadians use adblocking software on their computers and mobile phones.
Influencer marketing contributes to advertising becoming less invasive and more trustworthy.
What does this information imply? It demonstrates that roughly one-third of all potential purchasers in Canada are influenced by influencers. They’re also a more reliable source than traditional advertisements. As a result, it’s no wonder that an increasing number of firms are turning to influencer marketing to increase client purchases and loyalty.
What is Influencer Marketing and How Does It Work?
Influencer marketing is defined in a variety of ways online, but in a word, it is a method of getting your brand in front of your target audience by cultivating relationships with prominent people in your field.
Because it tries to raise brand recognition and connect the brand with its target audience, influencer marketing might be regarded a type of digital PR.
The most significant benefit of influencer marketing is that it helps businesses to escape the distrust that most individuals feel toward traditional marketing communications.
Examples of Influencer Marketing
Influencers and brands from all over the world collaborate. You may be familiar with some of these.
An project conducted by Hollywood Branded for Pala Casino Resort and Spa is a fantastic example of a successful influencer marketing campaign. They invited 21 bloggers to the property (out of a total of 200). They requested each influencer to create at least three pieces of content in exchange, and the responses were overwhelmingly positive:
They had a total audience of more than 28 million people.
There were 87 pieces of content covered, resulting in more than 50,000 interactions.
Over 1,000 additional Facebook likes were added to the brand.
B2B influencer marketing employs distinct strategies than B2C influencer marketing. Collaborations with influencers, on the other hand, can be beneficial. Okta, an identity management company, has demonstrated how promoting itself through client advocacy may provide significant dividends. If you are supported by other notable personalities in the sector, business clients are more likely to trust you. That’s why Okta values customer testimonials, such as this one from Adobe. Okta promotes the videos on their website and encourages users to share them.
What Are the Benefits of Influencer Marketing?
Influencer marketing provides advantages that go beyond simply promoting your products or services to the right people and raising brand awareness. Here are three extra advantages.
Influencer Marketing: Reasons to Try It
You may use influencer marketing to promote your goods on a shoestring budget.
This is especially beneficial for new firms who cannot afford to invest in paid channels.
The Zest tool, which is a content sharing platform with AI embedded in, is a nice example. It was first released in November 2015, and it was only distributed to digital marketing gurus at the time. They received over 1,300 upvotes and support from marketers all across the world when they submitted their solution on ProductHunt.
Influencer marketing aids in the development of an expert network around your brand as well as the development of trust.
You may create a strong community around your brand with the help of influencer marketing. By highlighting your new items and content on their blogs and social media channels, the experts can help you promote them. Many influencers also contribute to industry blogs, meaning they may help spread the word about your company even further. As a result, a larger audience develops trust in your brand.
Influencer marketing boosts your search engine rankings.
Some specialists, as previously indicated, have their own blogs and also participate in guest blogging. As an influencer working with your brand, this means they can include links to your website in their content. Because links are one of Google’s most essential ranking factors, you’ll gain a solid SEO boost in addition to brand exposure.
If these arguments have persuaded you to give influencer marketing a try, the next step is to plan your influencer marketing strategy. It will direct your efforts, assist you in avoiding typical mistakes, and show you how to accomplish excellent outcomes.
