These days you can see screens everywhere. They can be of different kinds (LCD; LED, Totem) and take different shapes. As communication tools, they are used to disseminate information, display promotions, or entertain customers.
In these situations, the screen plays the role of intermediary between a brand and its potential customers by broadcasting messages. This is why we find them both in shopping centers and public and cultural places and even in companies.
Why use dynamic displays and how do set up communication screens? are two questions that managers regularly ask us. This is also what we will explain to you in this article.
DYNAMIC DISPLAY: DEFINITION
Dynamic display or “digital signage” in English is a communication tool that allows information to be disseminated in public places in the form of multimedia visuals. It generally uses screens used for professional purposes.
As a result, a television broadcasting a power-point in a professional setting is considered to be digital signage. The most common forms are those of POS in the form of monitors and giant advertising screens.
The use of digital signage can therefore concern the control of a single monitor on the shelf as well as a large fleet of screens with several units to manage.
Furthermore, the term dynamic is used to characterize the animated aspect of the visuals and the possibility of renewing the message instantly, unlike the traditional display.
HOW DYNAMIC SIGNAGE WORKS
A digital signage solution consists of several elements
A distribution solution: they can be of several kinds, LCD monitors, giant LED screens, advertising screens, or even video totem. This is the medium on which the messages will be broadcast.
Content: it can be text, images, videos, etc. This is the message that the manager wants to convey to the public.
Control software is the tool that will allow you to configure the screen and program the content to be broadcast.
A media player, that is to say, a control PC that will send the content to the screen via the software.
C connectivity: these are the electronic elements that will allow the transmission of data between the screen and the media player. It can be done wired or remotely.
A power source.
Depending on the need and the type of supplier chosen, the proposed solution will not be the same. Indeed, a company expert in communication which provides its management software solutions will be able to offer you packs combining content, media player, and software.
However, he will have to call on an external service provider for the technical part. Conversely, a screen importer or manufacturer will be able to offer all the technical tools (connector screen, PC) but will have more basic software solutions.
WHY DIGITAL SIGNAGE IS INTERESTING
As mentioned in a previous article, more and more professionals are using SMD Screens because they have many advantages over traditional displays.
Indeed, the screens make it possible to display in a single location several messages, or several advertisers.
They also offer the ability to switch messages in real-time. Finally, they allow the sharing of information, and more complex messages thanks to animations. All while benefiting from the power of attraction of screens and their modern image.