Today, we all live in an era where everything and everyone is digitally connected. If we watch something on TV, or read something in print, or hear something on the radio, the natural thing we do is to go online and search for it or Google it in simple terms. This is how we are accustomed to, which only increases the importance of connecting the “Offline” with the “Online” to continue the flow of continuous messaging. More importantly, it is known as “BRANDING”.
Back to the point.
Whether you have a small business or running a large organization, your logo, the design of your website, or mobile app they all help your business stand out from its competition. As we have discussed above of using both online and offline channels such as TV, Radio. It’s imperative to “Bridge the Gap” amongst the different channels and continue the messaging process from the start of the commercial to the visit to the website.
Keep in mind our goal of integrating the online with offline is to make the experience seem seamless because consumers already have such an expectation from past or existing offline & online services.
Have you ever wonder what is it that differentiates your business from the others?
Well, it is a unique design. Hence, graphic design services play a huge role in today’s competitive world of business. A brand image is important. Having a logo and business card means having a brand. Now you should think of your web presence as an extension of your brand. People will connect to your firm if you have a strong identity, installing confidence and you will get more leads, so make sure you have the following crucial areas covered for brand continuity.
Channels
The concept of merging your offline and online marketing efforts is like a no brainer. Through online channels, that will back up your ongoing offline marketing campaigns is crucial to make the most of both mediums.
Website
Your website is the ultimate interactive medium for your business, Just as you wouldn’t let a design out with the wrong color scheme, your website should match your offline branding.
Search Engines
Always manage how Google and other search engine represent your business in various places so they may create profile pages for your business. Nowadays, people have started working with new customers who had maps pages showing photos of their competitors due to the information being “scraped” from an incorrect online directory page.
Lesson: Always ensure you upload your correctly sized logo to the following: Google+ Places, Bing Maps, Yahoo Maps, and Yell.com so on.
Social media
Spread your company’s presence on social media sites with a brand banner at the top, a clear profile image, and a cover photo of your business, to help creating a professional and consistent image that bridges the gap between your website and printed marketing materials.
Email marketing.
This is an offline process that delivers high ROI and continues branding, using your common brand colors because fonts are vital to keep your potential customers in tune.
Because of social media marketing, the gap between online and offline marketing is reducing. From my own experience, I must say being active on social media isn’t enough, though. You need to know how to seamlessly and effectively tie both types of marketing together. The following are easy tips to help you get started:
- Use consistent messaging
- Promote Your Social Profiles
- Maximize every branding opportunity
- Promote offline events on social media
Wrapping-up:
The powerful combination of online and offline marketing yield better results than either one can on its own. Shiv Technolabs Pvt. Ltd. is a leading Graphic Design Company that provides you with UI/UX Designing Services including fully manages social media marketing packages, so we can help you get the most out of Facebook, Twitter, Google+, and LinkedIn for the benefit of your business.
