The Global Native Advertising Market, in terms of revenue, which was estimated at US$ 122.81 Billion in 2020, is expected to reach US$ 170.26 Billion in 2030. Native advertising means the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a webpage. Native advertising is preferred by organizations across the globe because the click-through rates tend to be much higher than the typical advertisements and if done right, user engagement can go through the roof. This is a major reason driving the native advertising market. In other words, it is a form of brand advertising which will enable marketers to better utilize digital marketing (to meet communication need) from branding to direct marketing.
Top Key Players includes in this report: Adtile Technologies Inc., ADYOULIKE, Bidtellect Inc., EngageYa, GMO AD Partners Inc., Instinctive Inc., MGID Inc., Native Ads Inc., Nativo Inc., Outbrain Inc., plista GmbH, Polymorph, Powerlinks, PubNative GmbH, Sharethrough, Taboola, TripleLift, amongst others.
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North America Native Advertising Market
Increasing demand for less intrusive advertisements is driving the growth of native advertising market. People prefer native ads over banner ads these days as it exposes the user to the actual ad rather than diverting to a new page or a search result without user’s consent. The overall click-rates and as well as the number of purchases has seen an increase in case of native advertisements as compared to other typical ads. Also, personalization in native advertisements is expected to provide clues for better understanding the data and to target people accordingly which will further help companies in increasing their sales.
Native Advertising Market, By Platform
On the basis of platform, closed platform held the largest market during the forecast period. The closed platforms are used specifically by brands to promote their content in the blog/ website. Such ads placed on these platforms are not seen anywhere else as they are restricted to specific objectives. Here the target audience is wide and the number of chances of reaching the customers is also more which makes it a popular choice to opt for. Hence most companies prefer using closed platform.
Native Advertising Market, By Region
On the basis of geography, North America held the largest market amongst the regions. Rise in the application of native marketing to assess the preferences of customers has resulted in the growth of native advertising market in this region. North America is expected to see an overall rise in spending on native advertisements due to an increased trend of the population accessing the social media via smartphone. The company ADYOULIKE is the only company in the world headquartered in the U.S. which provides AI-powered native advertising platform. Also, Bidtellect Inc. Company delivers access to the world’s most expansive Native ecosystem of premium placements in order to achieve an unparalleled scale. Thus, due to the presence of such global players who are leading the native advertisement market, this region is witnessing a rapid growth.
Key Benefits for Industry Participants & Stakeholders:
- Industry drivers, restraints, and opportunities covered in the study
• Neutral viewpoint on the market performance
• Recent industry trends and developments
• Competitive landscape & approaches of major players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• Detailed analysis of the Native Advertising Market
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