Laundry Care Industry Overview
The global laundry care market size is expected to reach USD 131.1 Billion billion by 2028, registering a CAGR of 4.5% over the forecast period from 2022 to 2028, according to a new report by Grand View Research, Inc. The rising population in developing economies like Brazil, India, and China coupled with a rising inclination toward personal hygiene are some of the prominent factors propelling the demand for laundry care products across the globe.
Laundry Care Market Segmentation
Grand View Research has segmented the laundry care market based on product type, distribution channel, and region.
Based on the Product Type Insights, the market is segmented into Laundry Detergents, Fabric Softeners & Conditioners, Laundry Aides, Others
- The laundry detergents product segment contributed a share of around 65% of the global market revenue in 2021 due to its increasing demand. Laundry detergents are mostly used to remove stains and dirt from clothes. The effective and quick results of cleanings by detergent have made it popular among consumers.
- The growing desire from consumers for easy-to-clean garments has fueled the expansion of the liquid and pod laundry detergent markets. Liquid laundry detergents dissolve quickly in cold water and enable effective cleaning with less energy usage when used in a washing machine. Thus, all these factors are likely to propel the growth of this segment over the forecast period.
- Fabric softeners & conditioners product type is the fastest-growing segment and is expected to witness significant growth over the forecast period. The segment is growing at 4.9% from 2022 to 2028 owing to the increasing demand for the cleanliness of premium clothes. The increasing inclination of the young population towards premium products is anticipated to positively drive the growth of fabric softeners and conditioners in the coming years.
- Fabric conditioners and softeners, which assist preserve the softness of textiles, are expected to see increased demand as customer desire for high-end clothing grows. The need for biodegradable goods is being driven by rising worries about the usage of chemicals such as quaternary ammonium compounds, which can cause skin issues.
Based on the Distribution Channel Insights, the market is segmented into Offline and Online
- The offline distribution channel segment contributed to the highest share of around 80% of the global market revenue in 2021. The offline segment includes specialty stores, hypermarkets, supermarkets, independent retail stores, etc. Escalating the organized retail sector in developing economies such as India, Malaysia, and China is further expected to enhance the demand for laundry care products in the coming years.
- The online segment is expected to register the highest growth over the forecast period owing to its growing usage. An upsurge in sales of laundry care products mainly through company websites and e-commerce companies such as Walmart, Amazon, etc. is expected to drive the growth of the online distribution channel segment in the coming years.
- Additionally, key players operating in the global market are constantly showcasing new product launches on online portals and e-commerce websites, thus expected to help them capture a larger audience and generate new revenue streams. Additionally, rising internet penetration and growth of the e-commerceindustry are expected to contribute to the market growth positively.
Laundry Care Regional Outlook
- North America
- Europe
- Asia Pacific
- Central & South America
- Middle East & Africa
Key Companies Profile & Market Share Insights
Key players are focusing on R&D and also introducing new sustainable and eco-friendly products to meet increasing demand. Furthermore, key players are investing in new manufacturing plants to increase the production capacity along with expansion in the market.
Major companies operating in the global laundry care market are as follows:
- Procter & Gamble (Cascade)
- Unilever
- Henkel AG & Co. KGaA (Pril)
- Reckitt Benckiser Group PLC (Finish)
- Colgate-Palmolive Company
- Kao Corporation
- SC Johnson and Son Inc.
- The Clorox Company
Order a free sample PDF of the Laundry Care Market Intelligence Study, published by Grand View Research.
