Direct Selling Industry Overview
The global direct selling market size is expected to reach USD 286.7 billion by 2028, registering a CAGR of 6.1% from 2022 to 2028, according to a new report by Grand View Research, Inc. The consumers’ increasing desire to inspect and authenticate products before purchase is driving the global industry. As a consequence of the internet ecosystem and changing client demands, new business models have arisen, resulting in the emergence of direct-to-consumer (D2C) distribution channels. For product and service marketing, direct selling has emerged as a dynamic and rapidly developing way of distribution.
Direct Selling Market Segmentation
Grand View Research has segmented the global direct selling market based on product and region:
Based on the Product Insights, the market is segmented into Health & Wellness, Cosmetics And Personal Care, Household Goods & Durables, Others
- Health & wellness segment dominated the global market with the largest market share of the total revenue in 2021. The growth of the health and wellness segment is mainly driven by the increased prevalence of chronic disorders among the global population. Consumers’ sedentary and hurried lifestyles have led to an increase in stress, anxiety, cancer, diabetes, and other health problems. Furthermore, a lack of a suitable diet has resulted in a lower intake of key nutrients and minerals needed for the human body’s healthy and active functioning. This has resulted in a rise in the adoption of health and wellness products including vitamins & supplements, and other nutritional products.
- Since the pandemic hit the world in 2020, direct selling enterprises in the health and wellness industry have witnessed strong sales, and their sales momentum appears to have continued over into 2021. The pandemic and increased customer emphasis on health, as well as the rise in adoption of health and wellness products to stay fit clearly benefited key players. As a result, the global health and wellness industry is being driven by the rapidly expanding prevalence of chronic disorders.
- In the global market, the cosmetics and personal care segment is expected to witness a lucrative CAGR of 7.1% on revenue basis. Rising awareness of skincare routines, as well as new product branding and advertising methods, are major drivers propelling the growth of the segment. Growing innovations in sustainable and green cosmetics are opening up new potential for business expansion. Consumers, particularly women, prefer to utilize cosmetics items that are convenient and quick to apply when traveling or attending social gatherings. Furthermore, using organic substances for cosmetics manufacturing is a common approach used by manufacturers to attract more clients. This also aids in the growth of income for businesses in this area.
Direct Selling Regional Outlook
- North America
- Europe
- Asia Pacific
- Central & South America
- Middle East & Africa
Key Companies Profile & Market Share Insights
Key players operating in the global market are taking a variety of initiatives in order to gain a larger market share and serve consumers effectively. To support organic growth and market share, leading industry participants are investing in R&D activities. Companies are also developing new products in order to diversify and reinforce their present portfolios while also attracting new customers. To develop eco-friendly and cruelty-free products and obtain a competitive advantage over their competitors, businesses use mergers and acquisitions, as well as strategic collaborations.
Some prominent players in the global direct selling market include:
- Amway Enterprises Pvt. Ltd.
- Herbalife Nutrition Ltd.
- Avon Products, Inc.
- Vorwerk
- Nu Skin Enterprises
- Tupperware Brands Corporation
- Oriflame Holding AG
- Belcorp
- Mary Kay Inc.
- Cutco Corporation
Order a free sample PDF of the Direct Selling Market Intelligence Study, published by Grand View Research.
