To make the purchasing decision, more and more buyers are inclining towards online reviews. Genuine customer reviews will make your business stand out among your competitors because great reviews will promote your business. By delivering superior customer experience, every business can garner great online reviews. Not many online buyers trust ads run by brands anymore but they have faith in online reviews. Into the quality, reliability, and value of the product or service, the potential customers get a glimpse as online reviews represent real-life experiences.
Social proof is being provided by online reviews which is much better than advertising. It will majorly influence the buying options of users. Having a positive online presence gives you significant advantages that make it an important part of branding despite of your industry type. The need to embed Google reviews on websites will help you in optimizing your customer understanding. To know more about the importance of online reviews, read on this blog!
Which Are The Important Online Review Sites?
To leave feedback and reviews there are plenty of places but here are some of the best online review platforms for you!
1. Google Reviews
Google reviews should be prioritized by businesses as these reviews are directly shown in the search results and have an impact on your SEO. To potential customers, your Google My Business profile holds an important amount of information that is beneficial. It’s very important to get positive Google reviews seeing the influence this can have on your business. You need to display the Google review widget on your website.
2. Facebook Reviews
It is very crucial to have positive reviews on Facebook because it has billions of monthly active users. When a potential customer visits your brand’s Facebook page then there will be a significant amount of reviews there. This will most likely make them follow your brand on social media or they’ll also click through to your website.
3. Yelp Reviews
For all types of businesses, Yelp reviews play a significant role for brands operating within a specific locale. Yelp can provide great assistance in finding nearby businesses, auto repair shops, coffee shops, etc. If the average rating is higher then there is a high chance a visitor will go for that business.
4. TripAdvisor Reviews
Online reviews on TripAdvisor are essential if your business is associated with the travel industry. TripAdvisor reviews will directly impact the customer’s decisions. If your brand has fewer reviews or too many one-star ratings will also impact the success of your brand and customers will choose the better brand.
Why Online Reviews Are Important For Businesses?
Businesses must embrace reviews in today’s digital era. Because online reviews are just as crucial for different reasons for both businesses and customers. Why online reviews are essential for businesses, here are some important factors.
1. Online Reviews Provide Credibility
Customers who leave online reviews regarding any business or brand had an experience of a particular product or service of the brand and they want to share it with others. In recent years, online review websites have made a bigger push to keep reviews unbiased. Studies show that more than 90% of customers trust online reviews as much as personal recommendations. For instance, Yelp gives a warning if they find anything less than authentic.
2. Online Reviews Improve Your Brand’s Online Visibility
For your website, online reviews are important from the SEO viewpoint. When deciding the ranking of businesses, Google takes review ratings from numerous sites into contemplation and it returns in local searches. Online reviews and different keywords impact local search engine visibility as per the LocalSEO Guide. Throughout the Google Quality Rater Guidelines (QRG) reviews are mentioned repeatedly. The QRG does not directly affect search engine rankings, but it is important to remember.
3. Buying Decisions Are Impacted By Online Reviews
Online reviews influence the buying decisions of your targeted customers. Before spending their hard-earned money on your business or brands, potential customers do their research. Before you try it out yourself, you need to read insight from someone’s experience at a business. Towards the bottom of the funnel, online reviews are a key part of the buying process. Customers read online reviews and take them into account before eating at a new restaurant, purchasing a product, or doing business with a company. Buyers feel increased risk when they find a lack of reviews for a business.
4. Responding to Online Reviews Shows That You Care
To engage with your consumers, the best option is to respond to their reviews whether they are good or bad. This will reflect that you care what your customers think about your business. Because customers pay attention to how you deal with the reviews that affect your business. You can address any issues by responding to negative feedback and positive reviews help you develop better relationships with customers.
Final Note
Online Reviews can be the deciding factor and matter for your brand or business. Get listed on review sites and allow your potential customers to know and learn about your brand or business. Keeping up with the online presence of your business, to grow and maintain a positive reputation is crucial. Leverage the power of online reviews to achieve new heights in your business.
