What is the size of bahrain fitness service industry?
Bahrain Fitness Service market is growing at a CAGR of ~% in 2017-2022 and is expected to reach USD ~ Bn by 2027F.
The Bahrain Fitness Service Market is largely driven by rising middle class, influx of investment, increasing digitization and rising awareness towards health.
The government of Bahrain has been actively promoting health and fitness initiatives. They have launched campaigns and programs aimed at encouraging people to adopt a healthier lifestyle, including regular exercise. Such initiatives have created awareness and contributed to the growth of the fitness service market.
Bahrain has experienced economic growth, leading to an increase in disposable income among its citizens. With higher income levels,
people have more financial resources to spend on fitness services, including gym memberships, personal training, and specialized fitness classes.
Bahrain’s urban areas have been rapidly expanding, with an increasing number of residential and commercial developments. Urbanization brings with it a demand for fitness facilities in close proximity to residential areas and workplaces. This trend has led to the establishment of numerous fitness centers
The rise of social media platforms has played a significant role in driving the growth of the fitness service market in Bahrain. Fitness influencers, online workout programs, and fitness challenges have gained popularity.
Bahrain fitness service market by market structure
The Bahrain Fitness Service market is segmented by market structure into organized and unorganized market structure.
Organized fitness service providers such as gyms, fitness centers, and boutique studios have been on the rise, driven by increasing health consciousness and the demand for professional fitness services. These organized establishments offer a structured and well-equipped environment, diverse fitness programs that attracts more customers.
Bahrain fitness service market by gender
The Bahrain Fitness Service market is segmented by gender into male and female.
Due to traditional restrictions connected with women in Bahrain, the market for fitness services has been primarily driven by the country’s male population. Women have become more conscientious, but there has been an increase in the number of female members at various fitness service facilities across the country in 2022.
Bahrain fitness service market by revenue stream
The Bahrain Fitness Service market is segmented by revenue stream into membership, personal training and supplementary services.
On the basis of revenue model, the membership segment exhibited the highest growth in Bahrain fitness market. Memberships generally form the core revenue stream for fitness service providers, offering recurring income and long-term commitment from customers. While personal training and supplementary services contribute less to revenue, the membership segment often represents a larger customer base and consistent source of income also.
Bahrain fitness service market by subsriction
The Bahrain Fitness Service market is segmented by subscription into 1 month, 3 months, 6 months, 1 year.
3 months subscription plan has the highest share as it budgets friendly for new joiners.
Bahrain fitness service market by session type
The Bahrain Fitness Service market is segmented by session type into group and solo.
Group sessions tend to be more popular in 2022 as they offer a sense of community, motivation, and social interaction among participants. Additionally, group sessions are often more cost-effective and can accommodate a larger number of individuals, making them appealing to a wider audience.
Bahrain fitness service market by payment method
The Bahrain Fitness Service market is segmented by Payment method into Card, Cash, Bank Transfer, Digital wallet and Others.
Card payment is the dominant segment in 2022. With the increasing digitalization and convenience offered by card payments, it is often the preferred choice for customers in various industries, including fitness services. Card payments provide ease of transaction, security, and compatibility with online platforms and subscription-based models.
Competition scenario in bahrain fitness service market
The Bahrain fitness service market is experiencing growth driven by a surge in health consciousness among its young and urbanized population. Traditional gyms, along with emerging digital fitness platforms, are competing to offer personalized, diverse training regimes. The market is fragmented, with both local and international brands providing varied services, from group classes to high-end wellness experiences. Urban regions show higher concentration and competition due to increased
accessibility and affordability. However, rural areas remain relatively untapped, offering potential growth opportunities. The market competition is anticipated to intensify with further digitalization and demographic shifts.
What is the expected future outlook for the overall bahrain fitness service market across the globe?
The Bahrain Fitness Service market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2027F, witnessing a CAGR of ~% during the forecast period 2022-2027F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.
The Bahrain Fitness Service market is driven by rising middle class, influx of investment, increasing digitization and rising awareness towards health. However, the market is also constantly being influenced by rapid development in technology, product innovation, and diversification in some countries.
Bahrain, with a population of about 1.7 million in 2023, has a median age of approximately 32.5 years. The young, urban, and health-conscious demographic is a significant driver for the fitness service market.
Bahrain has one of the highest GDP per capita in the Middle East, at ~$26,925 in 2023. This high-income level drives the demand for premium fitness services as it increases the target audience which is more susceptible to premium services, which will be a major growth driver for the market.
Rising health awareness is another major factor for the growth in the market. As of 2023, around 30% of adults in Bahrain are obese, prompting increased health awareness and fitness initiatives.
Increase in digitization is also expected to contribute to the market growth. With internet penetration rate exceeding 98% in 2023, the potential for online fitness services and fitness apps is significant in Bahrain.
Furthermore, Bahrain attracted around 12 million tourists in 2022, and the wellness tourism segment is expanding, indirectly promoting the fitness service market as the a Bahrain’s government actively promotes sports and fitness, such as the “Sports for All” initiative, further driving the fitness service market.