The conventional approach to internet search has changed forever due to the recent democratization of access to language models. So there is a high possibility that for many internet users googling will soon become binging, youing, or perplexiting. If none of these verbs ring a bell, don’t worry, it’s true that most eyes are on two tech giants, Microsoft and Google. However, when digging just a little deeper, you can find a range of equally intriguing and innovative AI chatbot startups that play important roles in shaping the future of how we interact with technology and get information. Their research teams and machine learning experts are busy creating new-age AI-powered search engines that offer much more personalized solutions than traditional search engines.
Read more:- Conversational AI,Chatbot
The Recap of Search Technology Breakthrough
At the end of the year, OpenAI took over the news by announcing public access to its chatbot that can answer questions in full sentences instead of a list of links that may or may not be relevant to your query.
Search Tools Beyond Google and Microsoft
While Microsoft and Google will most likely remain the promoters of AI-powered chatbots, we must consider other lesser-known industry players to get the full picture. The thing is that other companies can also access the GPT-3 language model, the core technology behind ChatGPT, through the OpenAI API. In other words, they also now have a shot at coming up with their unique conversational AI service without spending millions of dollars on training machine learning models.Now let’s see what other companies do differently.
An even playfield
There is no doubt that with the rapid advancements in language models and deep learning in general, our approach to acquiring knowledge, generating content, and getting answers to simple questions will continuously transform. Loosely speaking, with OpenAI API available to tech startups, the competition among search engines comes down to finding the right approach to sourcing and presenting information rather than figuring out the right technology to do so. The playfield has been somewhat evened out, and the challenge now lies in offering an intuitive, transparent, and meaningful experience to users.
Tune in to MTC Podcast for visionary Martech Trends.